Matthew Weiner, a writer and executive producer for THE SOPRANOS, may have set this series in the picture-perfect 1960s, but his characters are just as scheming as the mobsters on his last show. Mad Menbegins in 1960 on Manhattan's Madison Avenue at the fictional ad agency of Sterling Cooper. Creative director Don Draper (Jon Hamm) rules the halls of his company and the hearts of every woman he meets, while his wife, Betty (January Jones), struggles to be the perfect mate and mother in a suburb upstate. But just as in the world of advertising, Don may not be all that he appears. In Mad Men, the glass ceiling is dangerously low, and sexism reigns in a way that may shock modern viewers. But this isn't the prim '60s of THE DICK VAN DYKE SHOW; Weiner's characters seduce, smoke, and swig with abandon--often within the walls of Sterling Cooper. Mad Men takes equal parts substance and style to create an addictive cocktail that fully earned its freshman season wins at the Golden Globes for Best Dramatic Series and Best Actor in a Comedy Drama.